The Worldwide Vision professional team is at the forefront of innovative marketing strategies. Advertising experts all agree that traditional forms of advertising are rapidly losing their effectiveness. Consumers have reached their saturation point for marketing messages delivered through conventional print, radio and television advertising. Brands that really want to get their promotional messages across are looking for fresh approaches, like Worldwide Vision’s approach.
The Company’s Value Proposition
Worldwide Vision is the expert at face to face marketing. This is marketing that takes place at the point of sale, leveraging word of mouth promotion.
The company sends teams of sales representatives into large retail outlets like Sam’s Club, Walmart, Best Buy and Home Depot. These sales teams are there to pitch a product, generally in the field of home improvement, satellite television or consumer electronics.
Prospective customers shopping at these stores are already primed to buy. That’s why they’re at the store in the first place.
The company’s sales representatives are prepped to do a live demonstration of the product, showcasing its advantages. Consumers have the chance to watch the demo and then interact with the product. Consumers also have an opportunity to ask questions about warranties, service terms and the operation of the product. The sales team can give out other product samples, discount coupons, flyers and loyalty cards to help close the sale.
Even when consumers don’t make purchases, they often leave their personal information for follow up contact. This type of lead generation is the first step in new customer acquisition.
They will also alert all their friends, family and acquaintances they run into while shopping that day. “Hey, did you see that demo those guys were doing? It’s great! You should definitely check it out.” This leverages the power of word of mouth, which all marketing experts agree is the best kind of promotion.
Face to face marketing has long been the number one business-to-business marketing approach at trade shows and the like. Now, thanks to innovative businesses like Worldwide Vision, it is also taking the consumer world by storm.
Worldwide Vision’s History
The company was started in Raleigh, North Carolina in 2007. Initially, its founders saw it as a way to help local businesses with less to spend on traditional advertising methods. The company’s first clients were Raleigh-based sports teams, entertainers, restaurants and other small businesses.
The company quickly realized that its alternative marketing techniques were generating impressive returns. It began to pitch its services to major brands, and expand into other regional markets. Today, the company is one of the nation’s leaders in outsourced marketing and strategic alternative marketing campaigns.
The company works with hundreds of sales representatives, all over the nation. The company’s screening and hiring procedures are very rigorous. The company only wants to work with dynamic sales staff who possess the true entrepreneurial spirit.
Once hired, however, new employees join a company that’s famous for its collegial spirit. The company understands the best way to ensure great performance is for employees to be invested in Worldwide Vision’s success. They do this with constant team building activities that motivate staff to internalize the company’s mission statement.
Once a week, sales reps participate in a “team night” where they socialize and form relationships with one another. Sometimes they go out to dinner together, while at other times they’ll go bowling or go-karting. These shared experiences encourage them to work more synergistically together as part of a group.
Once a year, the company’s management and top-performing sales representatives go on retreats. These retreats, called “Rest and Relaxation” trips, take them to some of the world’s most fabulous resorts. The company has visited Miami, the Bahamas and Puerto Rico. Some part of the retreat focuses on company business that will help the company better achieve its goals. Much of the retreat, however, is fun in the sun!
Advancement opportunities are plentiful for the company’s employees. Almost all of them start out in entry level positions. For dedicated employees who demonstrate drive, there’s ample opportunity to expand into management positions. The company is always expanding its client portfolio and opening new divisions in new locations.
Worldwide Visions Explains the Value of Face To Face Marketing
Face to face marketing works because it puts a human face on the product. It builds a personal relationship between the company distributing a product and that product’s target audience. All other things equal, consumers are far more likely to buy something from someone they’ve met and enjoyed talking to. Getting to know customers and prospective customers on a personal level can go a long way to closing the deal.
Face to face marketing fosters a sense of engagement with the product and its representatives. When you are standing there talking with a sales representative, chances are you won’t be checking your smartphone for email! No other type of advertising or promotion offers this sense of engagement. When you are watching a television advertisement, you are almost always doing something else.
Face to face promotion can be easily integrated with other types of promotion. For example, companies can promote an upcoming product demo on their websites or in their online advertising. Direct emails can be sent to prospective customers who’ve expressed interest in the product in the past. Finally, Twitter is a great medium for letting people know that a sales team is ready and eager to answer questions.
The most effective types of product promotions are those that rely upon a variety of strategies. Face to face marketing at the point of sales can be complemented with other types of marketing. There are some target audiences that are best reached still through buying advertising in print and broadcast media. The Internet is also a terrific medium for product promotion, though its demographic skews young.
Still, the best marketing is a personable human being extolling the benefits of a product, note the Worldwide Vision experts. This is particularly true, the Worldwide Vision pros add, when the product is available for a hands-on demo. An added plus, say the Worldwide Vision marketing professionals, is that face to face marketing is cost-effective.